Japan is already the golden destination for Chinese mobile games going overseas?

The game revenue reached a new high in Japan.

According to the latest data from Sensor Tower, the revenue of the Japanese mobile game market is US$5 billion in Q3 2020, setting a new record high. In the top 100 best-selling list, the number of Chinese games on the list also added to 27, and the cumulative revenue accounted for 25.6% of total revenue of the Top 100 mobile games, which was higher than 23% in the second quarter and 17.5% in the first quarter, basically close to 27% of the Korean mobile game market in Q2.

The era that Japan as “Desolated Game Island” has gone.

Specifically, in Q3 this year, the total revenue of 27 Chinese mobile games in the Top 100 in Japan’s best-selling list was US$960 million, which is far better than South Korea and the United States.

According to Sensor Tower, a total of 39 Chinese games were in the Top 100 best-selling list in South Korea Q2, but the cumulative revenue is only 260 million US dollars; in the US market, 19 Chinese games are on the Top 100 best-selling list, with a total revenue of 487 million US dollars.

Referring to the less-than-30% total revenue growth of major Chinese games in South Korea and the United States in recent quarters, we can be sure that Japan may be the largest overseas gold rush for Chinese games.

It is worth mentioning that in Q3 2018, only 18 Chinese mobile games entered the Top 100 best-selling list, with a total revenue of about 300 million US dollars, which has tripled in just two years. The reason for this, on one hand, is that after NetEase’s “Knife Out” succeed in the Japanese mobile game market, more Chinese game manufacturers started establishing mature distribution systems and market strategies in Japan.

On the other hand, the local game makers represented by Nintendo, after trying the mobile market, and the result failed to meet expectations, so they just returned to the console game market.

According to Bloomberg, at the beginning of the year, “Animal Crossing” made Nintendo decide to gradually reduce the development of mobile games and focus more on NS games.

Although Nintendo did not respond to this news, at the company’s Q2 financial report meeting, Nintendo President Shuntaro Furukawa publicly stated that Nintendo might not release mobile games this year, focusing on the construction of the Switch platform. In the short term, manufacturers such as Nintendo may not be able to distract the development of Chinese mobile games in the Japanese market.

Under this circumstance, a number of Chinese-produced games have also reached a record high in the Japanese market. Including “Knife Out”, “Girls Chronicle: Idle Heroine”, “Mafia City” and “Ensemble Stars!! Music” and so on. Also, with the newly launched “AFK Arena” and “Red: Pride of Eden”, Lilith and Yoozoo achieved revenue growth in Japan by 208% and 112% month-on-month. App Annie’s list also mentioned that in the Q3 Japanese market’s top 10 overseas game revenue list, a total of 9 games are from China.

Judging from the current market structure, with the launch of games such as “Genshin Impact” at the end of Q3, the performance of Chinese games in Japanese market is likely to hit a new high in the last quarter. Also from App Annie’s Top10 download list of Japanese mobile game market in Q3 2020, 3 Chinese games are on the list, miHoYo’s “Genshin Impact” #2 and Poke City’s Tile Master #5, Lilith’s “AFK Arena” #10.

From the comprehensive download/revenue lists of Sensor Tower and Ann Annie, it is not difficult to fond at present, more and more Chinese manufacturers are entering Japanese game market. In addition to NetEase, Yotta, miHoYo, Yostar, etc., 37 Entertainment , Poke City, Achosaur Games etc., have also achieved good performance in Japanese market.

In the gold rush era of going overseas, who will be the next to land on the beach and win the game?

The game revenue reached a new high. Japan is already the golden destination for Chinese mobile games going overseas?

According to the latest data from Sensor Tower, the revenue of the Japanese mobile game market is US$5 billion in Q3 2020, setting a new record high. In the top 100 best-selling list, the number of Chinese games on the list also added to 27, and the cumulative revenue accounted for 25.6% of total revenue of the Top 100 mobile games, which was higher than 23% in the second quarter and 17.5% in the first quarter, basically close to 27% of the Korean mobile game market in Q2.

The era that Japan as “Desolated Game Island” has gone.

The era that Japan as “Desolated Game Island” has gone.

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