A general review of the shut down of Shining Nikki SK Server
On October 29th, the “Shining Nikki” Korean server was officially launched. Three days later, the limited-time event suit “Gunyun Chonghua” was officially announced, but Paper Games did not expect it would bring a big trouble for the game.
This suit looks very beautiful and gorgeous at first glance, but after observation, netizens found some notice-worthy details.
First is the Chinese knot on the chest of the new suit. The Chinese knot has always been a unique hand-woven handicraft in China. The filigree inlay process used in the headwear is also Chinese intangible cultural heritage.
Unfortunately, just a few days ago, the well-known domestic comics blogger @old Xian posted on Twitter the costumes of his comic characters, which caused controversy among Korean netizens who believed that the costumes were actually Korean traditional costumes instead of China’s.
Some Korean netizens even made a series of ridiculous remarks that insulted Chinese culture, which caused a new round of fight over the origin of culture between China and South Korea.
Perhaps if this incident didn’t happen first, the Hanbok error is just a in-game accident. However, as the Shining Nikki Hanbok incident intensified, the two parties involved are no longer just players, and the situation has become anxious.
First, the Chinese Academy of History also personally came out, saying that “Hanfu originated from Hanbok” is ridiculous, and posted this article directly in Shining Nikki Weibo community.
In fact, after the public opinion of the incident began to get huge, the hanbok suits were removed and Chinese players were not satisfied with the handling of the company.
Within three days, the number of fans of Shining Nikki dropped by 20,000.
Among them the most concerned is a top leader Caicai with close to 680,000 in-app spending. She expressed her attitude of quitting the game after the second announcement from Paper Games.
In the column of her personal record in the game, the last thing left is “The Chinese server is your big boss.”
The score of “Shining Nikki” on Google play also dropped to 1 point, showing that Chinese players are angry with Korean players for insulting China and claiming that “Hanfu comes from Hanbok”.
On the 4th day after the incident broke out, Paper Games finally decided to shut down the Korean Server.
At 22:58 on November 5th, the official Weibo account of Shining Nikki announced that the Korean server of “Shining Nikki” will be closed.
It is worth noting that before the Hanbok incident, the number of downloads of Shining Nikki in South Korea once topped the free list, and it also entered the top 20 in the bestseller list. Shutting down Korean server is a huge loss for Paper Games.
After the announcement, the fight online gradually eased, and Chinese players can be said very happy. Players also used the way of Red-pocket Lottery to express their satisfaction. The big player that announced to quit immediately decided to take 10,000 yuan to give to players to celebrate.
With the previous success of “Love Nikki-Dress UP Queen” in Japan and South Korea, Paper Games can hit the success in Korean mobile game market with “Shinning Nikki”. However, due to the failure to deal with the localization and principle problem, the opportunity was lost.
This may also be a reminder to other overseas game manufacturers that while respecting the culture of other countries, they must also pay more attention to the output of traditional Chinese culture. This is the top priority.