Unity Try to Support Indie Small Game Studios: Game Growth Program
Unity Technologies, the great American video game software developer, announced the Game Growth Program, aiming to help some indie game studios develop their own games.
Game Growth Program is an accelerator program for free-to-play indie games on mobile. By partnering with Unity, select indie developers get access to awesome tools plus a dedicated team of game operations experts. Unity covers the costs of acquiring new players and optimizing the game, and will share the revenue 50/50.
Unity is the game engine that most widely used around the world. In 2019, more than half of mobile, PC and console games were produced using Unity, including 53% of the top 1,000 games on the iOS App Store and Google Play.
Until June 30, Unity has 1.5 million active creators worldwide, 2 billion monthly active users, and 8 billion hours of monthly gameplay. In the first half of this year, these creators developed 8,000 games and applications through Unity. Its 716 specific customers can contribute more than $100,000 in profits each year, and 60 of them are using it in areas other than games.
Introducing the Game Growth program
Small teams with big dreams are in fierce competition to find the right audience. They may can make good games but how to operate it to maintain players is still a problem. While Game Growth program can help them get through that. If a studio became a partner of Unity, they can get help in many aspects including player acquisition, engagement, monetization, and more.
At the same time, they still retain the full ownership of their intellectual property.
How does Game Growth work?
Game Growth is a true partnership – an ongoing process where small game teams and Unity work together to improve and grow indie games. Small game teams can get the benefit of Unity products and industry professionals to optimize the game, as well as funding for user acquisition.