Reyun Data, a data technology service provider focusing on mobile Internet marketing technology, completed its C round of 10 million yuan financing.
Originally established in November 2013，the core team members come from well-known Internet companies such as Baidu, Google, Zynga, Paypal, etc. They have rich experience in big data collection, data mining algorithms and user behavior analysis and modeling.
After several years of rapid development, Reyun Data has taken a leading position in the field of mobile data detection and analysis, and has successively obtained several rounds of financing with a total amount of more than hundreds of millions of yuan.
In early November 2015, Reyun Data completed a 50 million yuan A round of financing. The investors are the leading domestic financial IT service company Linkage Software and the Linkage&Hanli Fund, a partnership established by the well-known venture capital institution Hanli Capital.
In May 2017, Reyun Data announced the completion of a 100 million yuan B round of financing, and the investor is TEDA.
In June 2019, Reyun Data once again announced the completion of a 100 million yuan B+ round of financing.
The investors are Fosun Group and TEDA.
At present, Reyun Data owns several products like advertising effect detection platform TrackingIO, neutral third-party advertising technology platform AdsDesk, game operation analysis platform GAMEAnalysis, mobile advertising marketing insight engine ADINSIGHT, A/B testing test platform, mobile advertising real-time anti-cheating solutions, etc.
In addition, Reyun Data has provided data analysis services for more than 10,000 mobile Internet companies, including more than 50 listed companies, among which more than 85% are game companies, including Tencent, China Mobile Games, Hero Interactive Entertainment, and 37 Interactive Entertainment etc.
Of course, in addition to the game industry, Reyun Data has also gradually moved towards e-commerce, finance, streaming and other fields in the Internet field, and has served Hardcore Alliance, Sohu, Sina Live, Zhongtai Securities, Hengfeng Bank, etc.