“2020 Global APP Market Insights–Overseas Mature Markets”

Based on the characteristics and differences between different regions and countries, the global APP market is generally divided into two types: mature markets and emerging markets.

China, the U.S, Japan, and South Korea are typical mature markets. The APP ecosystems in these countries have matured.

Local companies have strong competitiveness, strong user payment capabilities, and relatively high entry barriers for overseas companies.

It is estimated that by the end of 2020, global APP (including iOS App Store and Google Play Store) spending will reach 108.3 billion US dollars.

Among them, China, U.S, Japan, and South Korea total approximately US$85 billion, accounting for approximately 78% of the total global market.

According to Newzoo and SensorTower, in 2020 the global game APP market will be about 77.2 billion US dollars.

Among them, China takes the lead with a market size of USD 26.4 billion, accounting for more than 30% of the global market. Then followed by the United States, Japan and South Korea, with US$19.7 billion, US$16 billion and US$4 billion respectively.

The four major markets of China, U.S, Japan and South Korea account for as much as 85% of the global market.

Next are some details about the 4 biggest game market.

Statistics from January 1 to September 30, 2020 in the iOS APP Store for Chinese games show that Tencent’s “Peacekeeper Elite” and “Honor of Kings” are firmly in the top and second place, no matter in downloads or revenue.

In the best-selling list, the strategy game “Three Kingdoms: Strategy Edition” surpassed the old NetEase classic “Fantasy Westward Journey” and ranked third.

Lilith’s “AFK Arena” has officially landed in the domestic market after its great success in the overseas market and it’s also doing good in domestic market.

Statistics on the TOP200 of the iOS APP Store in China show that the main types of free lists include casual, role-playing, and action.

The best-selling list is dominated by role-playing, strategy and action games, of which role-playing is as high as 30%, far ahead of other games.

Statistics on the iOS APP Store TOP200 of Chinese games show that the free list and the best-selling list are basically local monopolies. About 75% of the Chinese local games on the free list and 94% of the best-selling list.

Also, in the free list, products from France, the United States, and Israel occupy a small share, and products from Finland, Ireland, and the United States also rank first or two in the best-selling list.

Statistics on the iOS APP Store TOP200 of Chinese games show that Tencent and NetEase still hold the leading positions regardless of the free list or the best-selling list. ByteDance continues to gain position in the domestic game development and distribution field.

In addition, companies such as Coconut Island Games, Happy Elements, 37games, Hero Interactive Entertainment, Alibaba, Perfect World, Lilith and Friendship Time are also the mainstays of the Chinese game market.

Statistics from January 1st to September 30th, 2020 in the United States game iOS & Google Play Store results show that the local simulation game “ROBLOX” free list, best-selling list double tops.

The intellectual game “Save The Girl” and the casual game “Coin Master” ranked second and third respectively on the free list.

On the best-selling list, the classic elimination “Candy Crush Saga”, “Gardenescape”, and the adventure VR “Pokemon GO” are still popular, and their ability to make money in the US market is still not bad.

According to statistics on the Google Play Store TOP200 of American games, the free list is dominated by casual and puzzle games. Casual game is far ahead of other games accounting for nearly 30%.

The mainstream best-selling game types in the US market include gambling, strategy, role-playing, and elimination game. More than half of the popular gambling games in the U.S. market are local games.

In addition, gambling games from Israel, China and South Korea also have a few positions.

\The most popular gambling game in the U.S. market comes from the slot game “Slotomania” owned by Playtika in Israel.

According to statistics from January 1 to September 30, the newly released game types of the US Google Play Store TOP500 show that the free list is still dominated by mainstream casual games, accounting for about 31.7%, followed by puzzle and simulation, accounting for They are 14.8% and 13.7% respectively.

The new games on the bestseller list are mainly role-playing, accounting for nearly 40%, followed by simulation and strategy.

Statistics of Google Play Store TOP200 in the United States show that the free list games are mainly from the United States, China, France, and Turkey. On the bestseller list, American and Chinese games together account for more than 50%.

Regardless of the free list or the bestseller list, the strongest competitor for domestic games in the United States comes from China. In the TOP200 free list, Chinese games account for about 13%, and the best-selling list TOP200, Chinese games account for about 23%.

From January 1st to September 30th, 2020, the most downloaded domestic game in the U.S. market came from Fengyan Technology’s “Brain Out”, and Bytedance’s “Wobble Man” ranked second.

According to statistics from January 1 to September 30, 2020, the Japanese game iOS & Google Play Store shows that Nintendo’s Animal Crossing IP mobile game “Animal Crossing: Pocket Camp” topped the free list . Peak Games’ classic elimination game “Toon Blast” ranked second.

The top three best-selling lists are still “Monster Pinball”, “Fate/Grand Order” and “Zhilong Lost City”. Netease’s “Knife Out” continued its popularity during the pandemic.

According to statistics on the Google Play Store TOP200 of Japanese games, the free list is dominated by casual, puzzle, and role-playing game.

As a role-playing genre in the “hardest hit” market in Japan, role-playing games overwhelmingly lead other genres in the bestseller list, accounting for more than 40% of all genres.

According to statistics from January 1 to September 30, Japan’s Google Play Store TOP500 newly released game types show that the free list is still dominated by casual, accounting for about 26%, followed by puzzle and role-playing, which account for respectively They were 16.8% and 14.3%.

The newly added games on the best-selling list are still dominated by role-playing, accounting for about 57%. The role-playing genre dominated Japanese game market.

Statistics on the Google Play Store TOP200 in Japan show that no matter whether it is a free list or a bestseller list, the status of Japanese local manufacturers is unshakable, especially on the bestseller list, where local games occupy more than 60% of the market share.

On the whole, the Japanese game APP market mainly presents the local and local, and the local and Chinese competition. In the free list and the best-selling list TOP200, the number of Chinese products accounted for about 30%, and the penetration of Chinese games in the Japanese market has entered a good situation.

From January 1st to September 30th, 2020, the double champions of the free and best-selling lists in the Japanese market still is the Knife Out of NetEase.

For the types of Chinese games in the Japanese market, the free list includes puzzle, casual, strategy, and role-playing.

The best-selling list is dominated by the two mainstream types of role-playing and strategy, which together account for more than 70% of the market share. Role-playing and strategy are still the most mainstream types for Chinese manufacturers to go to the Japanese market.

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