10 Chinese Games are on the Black List of Korean GSOK
As the in-app purchase such as lootboxes and gacha have become the mainstream business model of current games and the drop rate has always been an important matter of the players.
Relevant departments have also issued corresponding management policies, such as the National Administration of Publication, Radio, Film and Television in China has issued corresponding regulations, requiring game developers to publicize the drop rate.
Unlike China, which is managed by the government, this work in South Korea is managed by a “civil organization” composed of game companies. In April last year, GSOK, the Korean Game Self-Regulatory Association reported by GameLook, mainly handled this matter.
However, GSOK is neither a government agency nor a platform organization like Apple or Google. It does not have any practical power and means, so it is difficult to attract the attention of game manufacturers.
Recently, GSOK once again announced a batch of games that did not announce the drop rate in the Korean market in September. A total of 15 products have been included in the list, most of which are mobile game products, and GSOK’s detection range is the TOP100 products, so products outside the TOP100 are considered.
However, in the September list published by GSOK, there are 9 Chinese game companies on the list, including many well-known domestic game companies and some listed companies like Yotta Games and IM30, who have been 14 consecutive No response for months.
Although GSOK’s supervision does not have legal effect and cannot force game companies to publish the rate, continuous negative publicity is bound to affect the reputation of Chinese game companies.
After all, the products are operated in the Korean market and comply with the local market regulations It is a due responsibility.
According to GameLook’s previous recognition of GSOK, the purpose of this organization is mainly to improve the social responsibility of Korean game products, and it does not obviously protect Korean game products. The pass rate of Korean game companies joining the association has reached 98.1%.
Of course, because it does not involve local laws and regulations, it has little influence.
Some domestic manufacturers do not know the existence of GSOK.
A GSOK spokesperson also said before that it may be because foreign game companies could not understand the Korean emails sent.
In the future, they will try to notify foreign companies in more languages such as English and Chinese.
For domestic manufacturers that go overseas in South Korea, it is not so difficult to comply with GSOK regulations, especially for products that previously released in domestic.
For example, in this list of GSOK, the operator selection probability in “Arknight” of HyperGryph has been publicized in the Chinese market for a long time.
Today, South Korea has become one of the important markets for China’s overseas games, and many domestic game companies have performed very well in Korean market.
It is true that GSOK does not have real power, but it has made certain contributions to the standardization of the Korean game industry.
It is better for Chinese game companies to follow the local industry regulations when they enter the country in case the future troubles.