Xie Xianlin, the former president of Elex Tech, once again set foot in the game industry, his company Beijing First Fun Entertainment Co., Ltd. received investment from Tencent with Tencent accounting for 10.71% of the total share.
According to public information, the board of directors of Beijing Elex Tech received the resignation report submitted by President Xie Xianlin on May 18, 2020, and it took effect from May 18, 2020.
According to First Fun Entertainment’s official website, the company was established in 2020 and is headquartered in Beijing. It is an Internet entertainment company focusing on gaming and social networking on overseas market. It also want to dedicate to connecting global game players. First Fun Entertainment firmly believes that China’s Internet industry will continue the internationalization of China’s manufacturing industry, have its own innovations, and enjoy its own place on the world stage.
Xie Xianlin’s former employer, Elex, is also considered a predecessor in the game industry. With its overseas games Clash of Kings, Age of Warring Empire, Battle Alert, etc., it has always been in the top 30 Chinese overseas game companies in terms of revenue.
The game that we knew best is Clash of Kings, a mobile massively multiplayer online strategy game which is released in 2014. The game has been one of the top grossing apps on the App Store (iOS) and Google Play since its release, and has also had a number of high-profile international celebrity endorsements.
The game was downloaded more than 65 million times during its first year on the market. With this game Elex Tech became the big brother in Chinese mobile game going overseas.